Landing Page
Concept case studyLumière Beauty Studio
An airy booking-focused landing page for a skincare studio.
- Business type
- Beauty & wellness (demo)
- Year
- 2026
- Services
- Landing page design, Art direction
Overview
A single-page experience designed to move visitors from curiosity to a booked appointment.
The problem
The studio's previous page buried the booking action under long paragraphs and stock imagery.
Objective
Lead with the treatment experience and put 'Book' within reach at every scroll position.
Research & strategy
We reviewed booking flows from comparable studios and identified the three questions every visitor asks before booking.
Wireframes
A hero with a single action, followed by philosophy, treatments, proof and a closing booking block.
Visual direction
Blush and stone tones, a high-contrast serif, and product photography with natural light.
Final design
A quiet, confident page where typography carries the message and the booking button is never more than one screen away.
Responsive screens
The mobile layout stacks the hero image above the headline and pins a compact booking bar to the bottom.
Design decisions
- One primary action per screen
- No carousel in the hero
- Serif reserved for headings only
Results & impact
This is an illustrative concept project. Verified client results are not available, so no performance claims are shown.
Have a similar challenge?
Let’s design the right system for it.
Ready-to-use resources
Bundle priceMockups
Mobile App Presentation Mockups
₹699₹999
Floating phone scenes for app store shots and case studies.