Graphic Resources
Stationery, logo grids and palette sheets for presenting a brand.
Brand Identity
Concept case studyNorden Coffee
A quiet Scandinavian identity for a specialty roaster.
- Business type
- Food & beverage (demo)
- Year
- 2025
- Services
- Logo design, Packaging, Brand guidelines
Overview
A complete identity system from mark to packaging for a fictional specialty coffee roaster.
The problem
The brand needed to feel premium on a shelf full of loud, illustrated coffee bags.
Objective
Create a restrained mark and packaging system that reads as considered from two metres away.
Research & strategy
Shelf audits of specialty retailers showed that quiet, typographic packaging stood out by contrast.
Wireframes
Logo explorations moved from literal beans to an abstract mark referencing a cup and a northern horizon.
Visual direction
Forest green, kraft and cream with a copper foil detail. Wide-tracked geometric type.
Final design
A geometric mark, a typographic lockup and packaging that lets the kraft material speak.
Responsive screens
Brand assets prepared for print, social and web with clear-space rules.
Design decisions
- Abstract mark over literal illustration
- Two-colour print system to control costs
- Kraft as a brand colour
Results & impact
This is an illustrative concept project. Verified client results are not available, so no performance claims are shown.
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Ready-to-use resources