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Marketing Campaign
Concept case studyVYRO Launch Campaign
One headline, one colour, every format — a headphone launch system.
- Business type
- Consumer electronics (demo)
- Year
- 2026
- Services
- Campaign concept, Print & outdoor, Social creatives
Overview
A cross-channel launch campaign demonstrating how a single visual idea scales from billboard to story ad.
The problem
Launch assets are usually produced by different teams and drift apart within days.
Objective
Build a campaign kit where every asset shares one composition rule and one colour.
Research & strategy
We audited three recent hardware launches and documented where their visual systems broke.
Wireframes
A master layout: headline top-left, product right, brand mark small. Applied to every ratio.
Visual direction
Vivid deep purple, white type, black product. No gradients, no textures.
Final design
Billboard, magazine spread and story ads that are unmistakably one campaign.
Responsive screens
Assets delivered for 12 placements with safe-zone guidance.
Design decisions
- Single colour field across all formats
- Fixed headline position
- Product photography without props
Results & impact
This is an illustrative concept project. Verified client results are not available, so no performance claims are shown.
Have a similar challenge?
Let’s design the right system for it.
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